Website ranking in search engines is very important for organic website traffic.
There are many tools and services available for this which can improve your website in search engine ranking.
But some SEO tools can be quite expensive for many people.
So I have listed some google SEO tools in this blog post that can help you to boost your blog or website ranking in search engines.
These tools are totally free to use and anybody can use them.
With that being said, let’s begin this article.
9 Free Google SEO Tools For Bloggers And Website Owners.
Here is the list:
1. Google Analytics.
The importance of data and information for an enterprise/website should never be underestimated in this digital age.
In fact, without proper monitoring of website visitors, an enterprise is really lost, especially in terms of ways to optimize the website and make full use of it.
Whether your website runs like a personal blog, information portal, enterprise or company web page, eCommerce store, etc, Google Analytics is considered an essential tool for every site.
The more you use this highly effective Google tool, the more benefits you will get.
Google Analytics is an Internet analytics service that tracks and reports website visitors.
You can potentially create goals and conversion tracking to get the most out of your analytics data and use it to improve your website’s content, user experience, and optimization for higher online sales.
Out of so many Google Analytics features, I believe that the ability to identify the Source / Medium to your website is probably the best feature of it.
Based on the data shown, you can see whether your advertising and marketing efforts have paid off or not.
This will provide a solid reference for your next decision in increasing the performance and efficiency of your website.
2. Google Data Studio.
Trust me, for beginners, you can be overwhelmed by all the data and information provided by Google Analytics.
To be clear, generally, you want a simple report with charts, graphs or pies to summarize the efficiency of your Web site.
Here’s a free tool from Google known as Google Data Studio, which provides you everything you need to convert your Google analytics data into informative, easy-to-understand reports via data visualizations.
Analytics has always been a problem for digital advertising and marketing, however, Google Data Studio allows you to create customizable data visualizations and reports.
Plus, you’ll be able to share with your buyers as well – a huge benefit especially if you’re working in a large group.
Quick Tip: You can take a look at the Google Data Studio gallery to copy their samples and modify your website usage.
After that, it is possible for you to change and edit the metric as you wish.
3. Google Search Console.
Previously called Google Webmaster Tools, now changed to Google Search Console, this free Internet service is designed for webmasters and site owners.
It allows you to check index status and optimize the visibility of your pages on your websites.
This free tool is a must for SEO.
The ability to track the search performance of your website is perhaps the most valuable data to understand what visitors want from your Web site.
As the website is tracked by Google, you will see your organic search results with the performance statistics of organic search queries and keywords.
This data helps you better understand how paid advertising and organic search results work together.
When you analyze deeply enough, you will see that there are many options such as setting up related search queries that have fewer organic traffic volumes and targeting these keywords in Google AdWords.
This can improve your general site visitors, tailored to the goals of your website.
4. Google My Business.
Are you working in a brick-and-mortar enterprise?
If you are, this free tool from Google is one of the most local search engine optimization methods to strengthen your website.
Google My Business is a powerful tool for companies and businesses to manage their online presence across Google such as Google Search and Google Maps.
With smartphone penetration in Malaysia reaching 100% by 2022, almost all Malaysians are using smartphones for navigation, trying to find instant solutions, or browsing social media platforms.
Your business and model should be searchable online with the appropriate data.
Make sure all listed data is appropriate, up-to-date, and reflects what you are promoting.
Keep in mind, this information will appear when people search for your office or physical store via Google Maps.
I often see that many companies have not updated their address, phone number, and business hours to the latest.
Want to get many visitors to your website?
You should try the newer features known as “posts” from Google My Enterprise.
Revealed content will show your picture and quick description along with a call-to-action hyperlink to the URL you want.
5. Google Keyword Planner.
Google Keyword Planner is one of the best free Google SEO tools.
Building a website without a keyword planner is tedious and time-consuming in the long run.
As a way to get suitable clients with suitable keywords, you need to use Google Keyword Planner to find related keywords and phrases.
Incorporating these key phrases into your website will guarantee your content remains relevant.
To enter KeywordPlanner, it is advisable to sign up for your Google Ads account.
Creating an account is free and quick.
Sure, it’s completely free, you’ll discover new keywords and phrases that relate to your product, service, and target customers.
Keyword planner will provide you the search volume data in historical statistics which is probably one of the most important ranking factors for your website.
Analyze the data and use it in your content marketing technique.
Based on data of keywords, you should have a lot of ideas about what to put in your text to make it more related to your website visitors.
6. Google Tag Manager.
This free tool helps you quickly and easily update tags and code snippets in your websites and mobile apps.
Many websites do not use the tracking function or they have unreliable data collection due to messy code injection.
To resolve this, I highly recommend you use Google Tag Manager to manage all your tracking codes or scripts.
The best example of using this tool is to use FB ads.
While more and more companies and businesses are spending money on Facebook ads, most of them do not set up Facebook Pixel on their website for conversion tracking, monitoring, optimization, and remarketing purposes.
Facebook Ads is already built-in with Google Tag Manager for easy and simple setup.
It is worthwhile to click on the given instructions and follow them without any need for sophisticated coding.
So use this tool as it is one of the best Google SEO tools.
7. Google Pagespeed Insight.
As a way to rank effectively in mobile search results, your website must have quick loading speeds and a mobile-optimized website.
When you have web designers or web developers who want to understand the factors to increase your website speed, try the PageSpeed Insights tool to check your score and rating of your website speed and optimization.
Use it and after a few minutes, you will receive suggestions on how to increase the functionality of the website on all devices.
Nobody wants to see slow websites or browse non-mobile-friendly websites.
The suggested time is 3 seconds from Google, which suggests that if your website doesn’t fully load within 3 seconds, most people will go elsewhere.
Simply enter your website link and you will receive a detailed assessment of your website.
The content of the report is simple but gives the valuable impression of how Google ranks your website speed.
The report will prove to be an important reference for your web developer or webmaster to further optimize the website.
The latest version now displays information from your First Contentful Point (FCP), the measure of when a person sees a visible response from a web page.
DOM Content Loaded (DCL), in addition to the measure when the HTML document has been loaded and parsed.
PageSpeed Insights is helpful google SEO tool in providing an idea of how Google indexes your website for the desktop and mobile versions.
Some website velocity optimization ideas from PageSpeed are listed here:
- Avoid Touchdown Web Page Redirects.
- Allow compression.
- Leverage browser caching.
- Minify CSS.
- Minify HTML.
- Optimize pictures.
- Prioritize viewed content.
- Scale back server response times.
This is definitely one of the best Google SEO tools.
8. Google Trend.
Want to see the latest data and trends from Google?
You can search for anything through Google trends and even narrow it down to a particular nation or class.
This tool is helpful to install the latest trends or viral information in your location.
Ideally, when you recognize a trend, you will be able to create new blog posts, new promotions, or concepts that reflect the said trends.
Remember that you can also find interested site visitors for search phrases using Google Trends.
With this google SEO tool, you will be able to spot one of the best times to launch a special marketing campaign.
This is useful for seasonal marketing campaigns or annual promotions as you will be able to discover the best timing for your digital advertising and marketing campaigns.
9. Google Alert.
It is one of the best Google SEO Tools.
If you want to focus on a specific topic and all related data, you’ll be able to have them all delivered to you automatically with Google Alerts every time you have new updates to your keywords or phrases.
Google Alerts is great for easy keyword monitoring, with updates on each of these keywords and phrases being sent to your e-mail inbox like a real-time notification.
Eventually, you’ll be able to choose the frequency at which you’ll receive them – once per day, once per week, or even receive them as they happen.
A useful tip when creating Google Alerts is to avoid using generic keywords and phrases, but create alerts that are more unique and specific to your website.
The more precise the keywords and phrases, the more relatable and relevant your alerts are.
For that, you need to make the most of search filters wherever possible, like languages, regions, or sources.
So, simply, the above are 9 must-have free Google SEO tools to increase the efficiency of your website.
Make full use of all google SEO tools from research, analysis, or monitoring to achieve your website’s goals.