If you’re in the business of building a large number of niche websites, then the cost of buying a domain name is likely to be the biggest expense you can incur, or at the very least, top the list if you outsource most of your work.
Domain names are essential for a number of reasons, not the least of which is the fact that you don’t want to throw money at domain names that aren’t a good fit for your business.
In this article, I will present you with the information you need to make sure you are selecting the most suitable domain name for each of your websites.
To start, for those who are unfamiliar with the concept, a domain name is the address of your website on the World Wide Web.
For example, espn.com is a domain name.
The process of setting up online begins with the selection of a domain name.
This is the first thing that people who buy from you will see.
You have to make sure that your initial impression is good.
Your name will be seen by potential consumers in a variety of places, including:
- Organic search engine results, such as Google, Yahoo, and Microsoft search results.
- video marketing.
- Pay-per-click ads that you run.
- Ezines and newsletters that you publish or advertise.
- E-mail and online forum signature.
- Traditional marketing such as newspapers, direct mail, business cards, and magazines.
When it comes to buying a domain name, there are many different factors to consider.
Before you go ahead and make your purchase, it’s important to first give some consideration to the following factors below!
How To Choose A Domain Name?
Here are some tips for domain research:
1. Use Keywords In Your Domains.
Use a specific keyword or, even better, a long tail keyword phrase in the domain name of your website.
This is not something I would encourage doing, but you should definitely avoid using the same keyword more than once in a domain name.
2. Use Main Keyword In The Starting Of Domain.
Place your primary keyword as close to the beginning of the domain name as possible.
Let’s take an example to illustrate: Let’s say you’re selling garden tools.
You don’t sell any used garden tools; Instead, you sell good quality reasonably priced garden tools.
Garden Tool World is your company name, is that correct?
You will buy the domain name for your organization using the advice above.
However, what about the product you offer?
Finding names for your product domain that people will search for is one of the most important things you can do right now.
Will a potential consumer be looking for “low-cost high-quality garden tools” when they turn to a search engine to find what they need for their garden?
Or does the consumer search for something like “cheap garden tools”?
You will be able to find out what individuals are looking for by consulting our previous study.
So, if people are looking for “cheap garden tools”, your website’s domain name should probably be something like “cheapgardentools.com”.
Choosing a domain name is an important step in the entire marketing process, and should not be overlooked or neglected.
If you take the time to ensure that your company, product, and image are reflected in your domain name, you will have built a solid foundation for future sales.
3. Use The Verb At The End Of Your Domain.
If you’re having trouble finding the domain name you want, you can consider adding a verb word to the end of your domain name.
The phrases “for sale,” “discount,” “on eBay,” “deals,” and so on are all examples of this.
For example, you can also use hints, blogs, or information.
You can go with roofing videos if you have a website that provides training for roofers through the use of videos.
Another suggestion is to include a number after your term in the search.
Since your keyword phrase is placed at the beginning of the domain name, for example, Cheapgardentools442.com will be just as effective in attracting website visitors as Cheapgardentools.com.
4. Use Attention Grabbing Words In Your Domain.
Don’t be afraid to employ attention-grabbing and audience-reaching words.
These types of phrases include expressions such as cure, warn, warn, and caution.
It is strongly recommended that you do not use any words in your domain name that have nothing to do with the content of your website in any way, shape, or form.
6. Use Widely Recognized Domain If Possible.
Make sure to only use widely recognized top-level domains such as .com,.net,.info,.org, and.us.
Stay away from domain extensions like .tv and .biz.
Maintaining your credibility is essential, and using only top-level domain names will aid you in this endeavor.
If the name you want isn’t available in a dot com domain, one of the other top-level names will work just fine.
Of course, if you can get.com, that would be the best option, but if not, one of the other top-level names will do.
If you find that you are having difficulty finding a suitable domain name for your enterprise, you can try visiting Nameboy.com.
This website will provide you with a large number of domain name ideas based on the keywords you entered in the search bar.
Instant Domain Search is yet another website that I frequently consult.
This particular website provides help in “finding a domain name as fast as possible”.
7. Don’t Use Hyphens In Domain.
You should avoid choosing domain names that contain hyphens.
It was a clever suggestion in the past, but those days are long gone.
If you use domain names that contain hyphens as part of their naming structure, your chance of achieving higher rankings in search engines may be affected.
8. Make The Domain Name As Short As Possible.
People need to be able to remember it and type it quickly into their browser, even if some places let you enter a name of up to 63 characters in it.
You have to keep this in mind, although some places allow you to do so.
You should try to register as short a name as possible that can be linked to your website by your customers and other site users.
The rule of thumb is that you should try to keep it under seven characters if possible (suffixes not included).
There are some potential consumers who will enter your domain name manually, even though most of them will just click a link to visit your website.
9. Use The .com Domain Whenever Possible.
What’s the point?
These days, a wide variety of suffixes are available.
We advocate the use of the suffix of.com for commercial enterprises.
While looking for a website, most individuals will start their search by using this extension.
Additionally, given that this is one of the oldest extensions, an in.com domain ending shows that your company has been around for a while and that you have a solid online presence that is well-known.
10. You Should Register Your Domain Name As Soon As Possible.
Domain names are being bought at rates that are comparable to the rapid consumption of candy at the St. Patrick’s Day parade.
You have a limited amount of time to register before you risk being assigned a “the-domain-name-that-no-one-wanted.net” domain name.
You don’t have to be a webmaster, an e-commerce department, a web design consultant, or any of these things.
You don’t even need a website, think about it.
Just get out there and register as soon as possible before you lose your chance to grab the name you really want.
11. Make Some Inquiries.
When you’ve narrowed down your options to a few viable selections, get feedback from your family, friends, and potential customers.
It is possible that a name that is truly yours is difficult for other people to remember and vice versa.
Is it easy to remember what your domain is?
Is this a difficult word to spell?
Should I expect an explanation as to why you chose the name?
12. Do Not Spend Much Money To Buy A Domain Name.
There was a time when businesses were able to charge a reservation fee in addition to the supposedly “essential” $70 intern cost.
Some time ago it was decided that additional businesses selling domain names should be able to compete with those already in the market.
Because of this, the cost has dropped significantly.
At the time this article is being written, you can get a Private.com domain from 1&1 for as little as $6.99, which is the most competitive pricing currently available on the market.
1&1 is the only premier registrar that offers private registration at no extra cost, making it an industry leader in this regard.
13. Try To Find And Use Expired Domains.
One of the most essential aspects of your domain name is that you need to verify it to see if anyone else has taken advantage of it in the past.
Getting your brand new domain name indexed in the major search engines is going to be much harder if it was previously used for unethical practices or to send spam across the internet.
You do not want to face this problem in any way.
Check your potential website address on the archive.org website to find out if it’s ever been registered for someone else.
If it is already owned, you should search through the archives to determine if anyone has broken any rules by using this domain.
Believe what I say; If you find that it has been used inappropriately in the past, you will be grateful to me.
If we can avoid making search engine optimization more difficult for ourselves, there’s no reason not to.
If you believe you have identified the correct domain name and researched any previous examples of its use, but you are still unsure whether it is suitable.
Top Dos And Don’ts For Domain Name Research.
Here are the top do’s and don’t in the domain research process:
Top Do’s For Domain Name Research.
- Make sure your domain name has a key keyword phrase.
- Make sure your keyword phrase is as specific as possible (long-tail keyword phrases).
- At the beginning of the domain name, enter the key keyword phrase you want people to search for.
- Include commonly used related phrases in the domain name such as “news,” “tips,” and so on.
- Use action-oriented keywords such as “cheap,” “discount,” “buy,” “deals,” “get,” etc.
- Use top-level domains such as .com, .net, .info, or .org.
Top Don’ts For Domain Name Research.
- You should avoid using too many dashes in a domain name.
- Avoid using words that have nothing to do with the website in the domain name.
- Avoid including an excessive number of keywords in the domain name.
- Do not repeat the main keyword more than once in the domain name.
It is my goal that after reading this, you will be in a better position to choose a domain name that meets your requirements.
It would be great if you could share this article with your friends and family via social media.
Thank you for spending your time reading my blog article.