Over the years, I’ve seen more attention paid to things like link building with money and other technical things.
But if you don’t pay attention to the basics, off-page SEO won’t do much for you.
On-page SEO is the most important part of SEO.
SEO experts know that on-page optimization should be a top priority at all times.
Make sure your on-page SEO skills are current because the search landscape changes all the time, so it’s important to stay up to date about SEO.
In this article, I’ll discuss the 10 most important on-page SEO factors that you should think about now.
What Is On-Page SEO?
On-page SEO, which is also called on-site SEO, refers to the practice of optimizing web pages to improve search engine rankings and get organic traffic to the blog or website.
On-page SEO includes making sure your content is relevant and high-quality and also includes making sure that your headlines, HTML tags (title, meta, and header), and images are all optimized.
As part of this, you also need to make sure that your website has a high level of expertise, authority, and trust.
If you want your website to show up higher in search results, this takes into account a lot of different on-page SEO factors on a particular page.
Why On-page SEO Is Important?
On-page SEO helps search engines understand your website and its content, as well as figure out if it is relevant to a searcher’s question.
On-page SEO is important for this reason.
Relevance and semantics are more important in search engine results pages as search engines get better (SERPs).
Google has become better at:
- What users are looking for when they type a query is important to know.
- Delivering search results that match the user’s intentions (informational, shopping, navigational).
Adapting to this change is very important, and you can do it by making sure that your website and its content, both what people can see on your pages and what search engines can only see (like HTML tags and structured data) – are well-optimized for the most recent best practices.
In addition, you can’t just ignore on-page SEO because you have more control when optimizing on-site elements than off-page SEO, which is based on signals from other websites (i.e., backlinks).
On-page strategies can help you get more traffic and improve your search rankings if you put a lot of work into them.
10 Essential On-Page SEO Factors.
The top 10 crucial on-page SEO factors are listed below.
If you pay close attention to these 10 on-page SEO factors, your content and authority will get better and your rankings, traffic, and conversions will get better, too.
E-A-T is one of the most important on-page SEO factors.
It stands for Expertise, Authoritativeness, and Trustworthiness.
This is how Google raters look at content creators, pages, and websites as a whole.
Google has always put a lot of value on high-quality content.
It wants to make sure that sites that make good content get better rankings and sites that make low-quality content get less exposure.
There is a clear connection between what Google thinks is good content and what shows up in the search results.
Even if you call it correlation or causation, something is going on with organic search results from Google.
E-A-T is playing a role in some way.
You need to think about E-A-T when you think about your SEO strategy.
2. The Title Tag.
The title tag, which is an HTML tag that is in the head section of each webpage, gives an idea of what the page’s main subject is.
It is very visible in both the search engine results pages and the browser window.
It is usually used as the link that people click on.
The title tag doesn’t have a big impact on organic search rankings on its own, which is why it’s sometimes not given the attention it needs.
That said, missing, duplicate, or terribly written title tags can all hurt your SEO strategy and search engine rankings, so ensure that you’re optimizing for this part on your site.
3. The Meta Description.
In SEO, meta descriptions have been one of the most essential on-page SEO factors since the very beginning.
These meta descriptions, meta tags give a short description of what the web page is about.
They are often shown in search engine results pages (SERPs) next to the title of the page.
Google says that meta descriptions don’t help with search engine rankings, but there is some evidence that the indirect benefits of better descriptions do help people get better search engine rankings.
Optimizing meta description can improve:
- CTR: Click-through rate.
- Perception of how good the result was.
- The way people think about what your website has to offer.
4. The Headlines.
Headlines are also one of the essential on-page SEO factors.
Want your website content to be found by people who search for it?
Then, start coming up with interesting headlines.
It might seem simple to come up with a title for a blog post, but a good headline can make the difference between a click and an impression.
That’s why it’s important to think about how to write them strategically.
There must be something about your headlines that makes people want to click through and continue reading the rest of your website content.
5. Header Tags.
Header tags are HTML elements (H1-H6) that help you separate headings and subheadings from other types of text in your content (for example, paragraph text).
If you want your site to be found, header tags aren’t going to be as important as they used to be, but these tags still play an important role for both your users and your search engine optimization.
They can impact your SEO rankings by:
- Making your content easier and more fun for people to read.
- Providing keyword-rich context about your web page content for the search engines.
6. SEO-Friendly Writing.
SEO writing means writing content in such a way that both search engines and people will find it useful and interesting.
There is a way to write good SEO content that doesn’t just use keywords and fill in the blanks.
It won’t work if you just make content for the sake of it.
It’s important to remember that you’re writing content for people, so your content needs to be high-quality, useful, relevant, and interesting.
7. Keyword Cannibalization.
True or not?
People who search for a certain keyword will be more likely to find your site if you have a lot of pages that are focused on that keyword.
Targeting the same term on multiple pages can cause “keyword cannibalization,” which can have bad effects on your website SEO.
Multiple pages that rank for the same keyword are actually competing with each other for the same spot on the search engine.
It’s important to find out if your website has keywords that are competing with each other and fix it right away.
8. Content Audit.
Most content creators are so busy making new content that they forget to look over their old content.
This is a mistake.
It’s important to look over your old content because it will help you:
- To check if your existing content is meeting its goals and gaining ROI.
- To Find out if the information in your content is still correct or has become outdated.
- To figure out what types of content are working for you.
In order to improve your SEO strategy, you should do content audits on a regular basis.
9. Image Optimization.
Putting pictures on your web pages is a good way to make them look better.
Then again, not every picture is the same – some may slow down your website.
When you optimize your images the right way, you can make the most of a valuable SEO asset.
Image optimization can have a lot of benefits, such as:
- Additional ways to rise in the rankings (show up on Google Image Search).
- Better experience for users.
- Web pages load faster.
Adding images to your project should not be a last-minute thing to do.
Make sure that you use images that support your content and that you use descriptive titles and alt text to describe them.
10. User Engagement.
Enhancing the on-page SEO elements of your website is only half the battle.
You still need to improve your website’s overall SEO.
Other than making sure that people don’t leave your site, the other half is making sure that they keep coming back for more content.
In itself, keeping people who are interested in your site is a big challenge.
But it’s not impossible.
To get more people to stay on your site, pay attention to things like site speed, user experience, and content optimization, among other things.
If you want to make your site more likely to show up in search results, you need to do on-page SEO.
The more you work to improve on-page SEO factors, the better your rankings, traffic, and sales will be.