TikTok is a widely popular video-sharing platform that enables users to share short videos with their followers.
The app has been downloaded by millions of people worldwide, and its usage has skyrocketed in recent years.
In 2021, TikTok reached the milestone of one billion monthly active users, making it the 6th most widely used social media platform.
With such a large user base, the platform presents numerous revenue opportunities, particularly for users in the US, where 37% of TikTok users earn $100,000 or more annually.
Many have already discovered ways to monetize their TikTok content and some even consider it a full-time job.
If you’re interested in earning money on TikTok, this article provides 10 strategies for creating engaging and helpful videos that appeal to your target audience.
How To Make Money On TikTok?
Below are some popular ways to make money on TikTok:
1. Become An TikTok Influencer.
Becoming an influencer is a great way to make money on TikTok.
Influencer marketing involves partnering with individuals who have a high degree of credibility in a specific niche or industry.
Companies can reach out to influencers to promote their products through sponsored content.
This can include influencers sharing pictures or videos of themselves using the product and tagging the company in the post.
This increases the company’s exposure, leading to more people learning about the company and ultimately driving sales.
Brands are increasingly interested in these types of collaborations, with a study showing that the number of US marketers planning to use TikTok for influencer campaigns increased from 16% in December 2019 to 68% in March 2021.
As influencer marketing is rapidly growing on TikTok, now is a great time to establish yourself as an influencer and monetize your influence.
More information about influencer marketing:
2. Grow TikTok Accounts And Sell Them.
Another great way to make money on TikTok is by growing and selling TikTok accounts.
While organically growing an account can take months, buying an established account can provide an instant boost in followers.
To make money with this method, creators should focus on niche topics that can be sustained by the buyer.
This will make it easier for the buyer to continue posting similar content and maintaining engagement with their followers.
Brands looking to purchase established accounts should do their due diligence, as an account with a lot of followers but low engagement may not be as valuable.
Additionally, they should make sure the account serves an audience they are targeting and that the content aligns with their brand and goals.
3. Run TikTok Ads.
TikTok is a valuable advertising platform for brands looking to target Generation Z, as 43% of its users are aged between 18 and 24.
The platform offers a variety of advertising tools to reach millions of users, with ad formats varying by region.
Brands can personalize their targeting by factors such as age, location, and interests.
The most popular types of TikTok ads include:
- In-feed video: These ads appear on the For You page of users who meet the targeting parameters.
- Brand takeover: This type of ad takes up the full screen for a few seconds before transitioning into an in-feed video ad.
- Hashtag challenges: Brands can create challenges that encourage user-generated content, which appear in the Discovery section on TikTok.
This option is only available to managed brands that work with TikTok sales representatives.
There are several other types of TikTok ads available, but some may only be accessible to certain types of accounts.
4. Affiliate Marketing.
Affiliate marketing is an effective way to earn money on TikTok.
It involves promoting products from other people or companies in order to earn commissions.
As an affiliate, you find products that align with your interests and target audience, join the affiliate program, and obtain affiliate links from the company.
Then, you promote these affiliate links to your followers and earn commissions for every sale made through them.
To be successful in affiliate marketing on TikTok, it is important to focus on promoting products that align with your target audience and create engaging videos that showcase the value and benefits of the products.
Consider promoting brands that you trust and use affiliate links or codes to track purchases influenced by your account.
When a follower makes a purchase through the provided link or code, you will receive a commission from the brand for that sale.
Sales are tracked through the use of affiliate links.
More information about affiliate marketing:
- What Is Affiliate Marketing And How To Start Affiliate Marketing?
- Best Affiliate Programs.
- 14 Best Affiliate Networks And Platforms.
- More Affiliate Marketing Articles.
5. CPA Marketing.
CPA marketing, or Cost Per Action marketing, is another way to earn money on TikTok.
It is a form of affiliate marketing in which you are compensated for getting your audience to take specific actions for a company, such as filling out forms, signing up for something, or clicking on links.
To start a CPA marketing campaign on TikTok, you must first find a CPA offer through a CPA network.
Once you have found a suitable offer, you need to obtain CPA links and start promoting them to your followers.
If a follower completes the required action after clicking on the CPA link, you will earn money from the company for that completed action.
The amount of money earned will vary depending on the company and the type of action required.
Companies typically pay between $1 to $50 per completed action.
More information about CPA marketing:
6. Sell Your Own Products.
Another great way to make money on TikTok is by selling your own products.
You can sell a wide range of products on the platform, whether they be physical items such as clothing, accessories, or home goods, or digital products like e-books, PDFs, or video courses.
To sell products on TikTok, you can follow these steps:
- Create a TikTok business account with a well-written bio.
- Set up an online shop where you can sell your products.
- Include a link to your online shop in your TikTok bio.
- Regularly post about your products using relevant hashtags.
By setting up your account and consistently publishing content, you can increase your followers and sales.
Selling products online using TikTok is a very simple and effective method.
7. Sell Your Services.
Another way to make money on TikTok is by offering your services.
If you possess any skills, you can sell them as services on the platform.
For example, if you are a graphic designer, web developer, or SEO expert, you can offer your skills as services on TikTok.
The process for selling your services is similar to selling products on TikTok.
To offer your services on the platform, follow these steps:
- Create a TikTok business account with a well-written bio.
- Set up a website to promote your services.
- Add a link to your website to your TikTok bio.
- Regularly post about your services using relevant hashtags.
By setting up your account and consistently publishing content, you can increase your followers and sales.
People may be interested in hiring you after seeing your posts about your services.
8. Use TikTok For Blogging.
Blogging is an effective way to make money online, and TikTok can be used to drive traffic to your blog.
By creating blog posts related to your TikTok videos and linking to your blog, your audience who is interested in the topic will visit your site, increasing traffic to your blog.
The more traffic you have on your blog, the more opportunities you have to earn money through advertising, sponsored posts, and affiliate marketing.
In short, the more viewers of your TikTok videos, the more potential visitors to your blog, increasing your chances of monetizing your TikTok presence.
More information about blogging:
- What Is A Blog? Definition Of Blog, Blogging, And Blogger.
- How To Start A Blog That Generates $4000 Every Month?
- 13 Best Ways To Make Money Blogging.
- 15 Best Ad Networks For Bloggers And Publishers.
- More Blogging Articles.
9. Join TikTok’s Creator Fund.
Another great way to make money on TikTok is by joining the TikTok Creator Fund.
This program pays users for creating engaging content.
The more engagement your videos receive, the more money you will make TikTok.
TikTok wants users to stay on the platform and will pay creators who help in that mission.
To join the Creator Fund, you need at least 100K video views in the last 30 days.
Keep in mind that the Creator Fund is a relatively new program and is subject to change.
10. Management Services.
Another way to earn money on TikTok is by providing management services to TikTok influencers.
Some influencers have millions of followers and may need help managing their accounts.
You can offer to assist with their content strategy, creative approach, and even manage their accounts as an assistant.
If you have expertise in assistance, you can use it to help manage TikTok influencers and earn money doing it.
Another way to make money on TikTok is through consulting.
If you have established yourself as a TikTok expert and have a good understanding of how to increase views and engagement on videos, you can offer consulting services to help aspiring TikTok creators and influencers improve their strategy and reach more viewers.
In order to be successful in consulting on TikTok, it is important to have relevant experience and establish yourself as an expert in the field.
Consumers will be willing to pay you for your expertise and knowledge.
You can also consider taking a percentage of any partnerships or deals that you help them secure, as you are their mentor and played a role in their success on the platform.
12. Collect Donations.
Another way to make money on TikTok is by collecting donations.
TikTok introduced a feature for some creators to earn money from their fans in the form of tips and donations.
Fans can use this feature to show appreciation for the creators they enjoy.
Additionally, TikTok has a feature called Video Gifts, which allows viewers to send virtual gifts and coins to creators during a live stream.
These gifts can be redeemed for TikTok’s digital currency, called Diamonds.
Once you have collected enough Diamonds, you can exchange them for real money.
Some Tips To Help You Make Money On TikTok.
Here are some tips to help you make money on TikTok:
1. Choose A Niche For Your Videos.
The first step to make money on TikTok is choosing a specific niche.
When it comes to using TikTok, your niche is where you feel most comfortable.
It sets the tone of your content and who you are writing for.
Selecting a niche can help you get more followers.
For example, viewers may visit your profile after watching a video of their choice.
They’ll click to follow buttons to make sure they don’t miss any content if it pertains to their interest (aka parts of your specialty).
When you specialize, you narrow the scope of your potential customers.
As a consequence, there will be less competition for you.
Additionally, if your audience consists of specific people, you will have a higher engagement rate on your content.
This will also help you know what your audience responds to; If something doesn’t fit your niche and performs poorly, you’ll know how to pivot to future movies.
Higher engagement rates increase the amount of money you can make from brand collaborations.
2. Try Micro-Influencing.
You do not need many fans to make money from Tiktok.
Micro-influencers are creators with 50,000-150,000 followers on TikTok.
Micro-Influencers have a low following and generally specialize in a certain field.
Lastly, nano-influencers on TikTok are those who have less than 50,000 followers.
Many businesses prefer micro-influencers over larger producers because rates are lower and micro-influencers have higher engagement rates.
To become a successful micro or nano influencer, focus on developing niche content and increasing your engagement rate.
Contact companies that are related to your niche.
In your email, be sure to market yourself.
Demonstrate why companies should choose to collaborate with you.
3. Keep In Touch With Your Fans.
Connecting with your Tiktok followers is a must if you want to see your audience grow.
Observe and respond to postings in your area of expertise.
To show that you care about your fans, give them a duet.
Respond to comments to indicate that you value the conversation, and make sure you have personal responses.
Relationships with your most devoted fans.
TikTok is a great platform to make money, but only if you have an engaged, growing following.
4. Don’t Just Put Ad Content.
This is not a long YouTube video or podcast.
Tiktok videos are just a few seconds long.
You do not have enough time to discuss a product that is not the main topic of the article.
When you start getting a lot of brand partnerships, figure out what is the optimal ratio of your brand to general content and follow that.
This may require some trial and error.
If you publish a lot of brand discounts in a short amount of time and your metrics drop, it’s time to mix in some more regular content.
5. Be Authentic.
If there was a big book about social media, this would be it.
And, despite our highly regulated environment, Internet consumers crave authentic content.
In a 2019 research, 90% of 1,590 respondents agreed that authenticity is important online.
However, 51% believe that less than half of companies generate work that resonates as genuine.
So, whether you do, just stay true to yourself.
This is the best way to get dedicated followers and probably make money on TikTok.
6. Be Transparent.
Authenticity and it go hand in hand.
The laws for identifying sponsored content and disclosing it when you receive a free item are a bit fuzzy, but it’s always best to be safe than sorry.
When you use TikTok’s Sponsored Content toggle, you’ll get a Disclosure (#Ad), so make sure you use it when it’s appropriate.
7. Look To Your Favorite Creators For Guidance.
Start scrolling if you’re not sure where to start.
Some of your favorite artists are likely to benefit from TikTok.
So it’s time to examine what they’re doing—branding deals, T-shirt promotions, Venmo spelling in alphabet soup—and attempt to replicate their strategy.
8. Don’t Give Up.
Earning money on TikTok is not easy.
If it were, we would all be Edison Rae.
It’s okay to joke about it; she admits that many people don’t believe she has a legitimate job.
And she makes $5 million a year from it with the confidence of a 20-year-old.
Don’t give up if you’ve been rejected by one company or influential person.
Work ethic pays in spades—literally.
Frequently Asked Questions (FAQs).
Here are some frequently asked questions about making money on TikTok:
Q1. Can You Make Money On TikTok?
Yes, you can make money on TikTok by joining creator funds, publishing sponsored content, and selling items or products to your audience.
Q2. How Do You Get Paid On TikTok?
You can make money on TikTok by joining creator funds and selling merch/products, but the most profitable way is to produce sponsored content.
As a result, collaborating with advertisers to develop exclusive, sponsored content is one of the best ways to make money on TikTok.
Q3. What Type Of Videos Perform Best On TikTok?
The most popular type of content on TikTok is entertainment content.
Usually, the most popular videos are entertaining and current.
So if you want to make money on Tiktok, then consider creating entertainment-related content.
There are several ways to make money on TikTok, but the key to success on TikTok is to understand the platform and its audience, create engaging content, and find ways to monetize your TikTok account.
Whether you’re a beginner or a pro, there are opportunities to make money on TikTok for everyone.
By understanding the best ways to monetize your TikTok account and following, you can turn your passion into profit and make money while doing something you love.
So, it’s a great time to start exploring the opportunities TikTok offers to make money and grow your business.
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