What Is CPA Marketing And How To Get Started In 2022

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    CPA marketing was introduced into the digital marketing world in 2008 and has grown rapidly since then because of its effectiveness.

    If you are involved in affiliate marketing, then it’s likely you’ve heard of CPA marketing.

    Even if you’re not familiar with it, then this blog post will help explain what it is and how to use it to your advantage.

    I’ll talk about what CPA marketing is, why you should consider using it for your business, and give some tips on how to get started.

    By the end of reading this article, you will have a good understanding of what CPA marketing is and know if it’s right for your business.

    Let’s get started!

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    What Is CPA Marketing?

    CPA Marketing, which stands for Cost Per Action Marketing, is an affiliate model where a commission is paid when a user completes the required action.

    This action can be anything like submitting an email, filling out a form, clicking on a link, downloading a file, signing up for a trial, purchasing something, etc.

    Cpa Marketing differs from typical affiliate marketing as you don’t necessarily need to make a sale to get paid in the cost per action marketing business.

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    That means you get paid for a required action performed by the user not for making a sale.

    All you have to do is sign up to promote offers and send visitors to your unique CPA affiliate link.

    When somebody clicks on your CPA link and completes an action such as filling out a form or any other required action on the advertiser’s website, you earn a commission.


    How Does CPA Marketing Work?

    How Does CPA Marketing Work

    Cost per action marketing is a simple concept once you understand the basic information about it like who is involved and how it works.

    Four parties must be involved to make CPA marketing work: The company or advertiser, an affiliate or publisher, the CPA network, and the user.

    Each of these 4 parties is discussed below in detail!

    1. The Company Or Advertiser.

    The company or advertiser is the one who creates a CPA offer that you will promote on your website and make money.

    Companies usually create offers to generate leads so that they can sell their products or services to consumers.

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    But, in cost-per-action advertising, the companies are willing to pay affiliates for completed actions like lead generation instead of making sales.

    The brand that wants to work with an affiliate to drive quality traffic to the company’s website to generate leads and sales.

    2. The Affiliate Or Publisher.

    An affiliate or publisher is someone who wants to make money by promoting other company’s CPA offers.

    The publisher creates the content on their website, promotes CPA offers in their posts, and sends traffic to the company’s website.

    Affiliates are paid when the user completes the required actions on the company’s website.

    3. CPA Network.

    A CPA network is a platform that connects the company with affiliates to help them work together.

    The company creates CPA offers, uploads them on the CPA networks, and then chooses affiliates they want to allow to promote their offer.

    Affiliates are given access to these offers and can choose the one that suits them best for promotion.

    4. Users.

    Users are the people who visit your website and take action.

    If you promote a CPA offer that requires someone to download an app, for example, then users will need to do so in order for the affiliate to get paid.

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    The more traffic you send to your CPA offers, the higher the conversion rate, and the higher will be your earnings!

    Now that you know what parties are involved in CPA marketing, let’s talk about how CPA marketing works!


    This Is How CPA Marketing Works:

    How CPA Marketing Works

    CPA marketing works in 4 steps and they are discussed below!

    1. Affiliate Finds A CPA Offer.

    An affiliate finds a CPA offer that is related to his niche and target audience to promote.

    This is important because in order for someone to take action on your link, they must be the right type of person.

    Affiliates will need to find some information about the CPA offer, including how much they’ll get paid per conversion, how long it takes someone to complete an offer on average, what types of offers are available, etc.

    2. Affiliate Join The CPA Affiliate Program.

    To join the CPA affiliate program, the affiliate goes to the CPA network.

    They must provide their name, contact information, and preferred payment method.

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    The affiliate picks a CPA offer to promote from the network’s offers.

    They should compare the selected CPA offer to other CPA offers identical to it before promoting it in order to ensure that their target audience will enjoy and complete it.

    3. Affiliates Obtain A Unique CPA link and Promote It To Their Audience.

    The affiliate promotes the CPA offer’s link or a banner on his website, blog, social media accounts, email list, or anywhere else he can find the target audience.

    Most CPA networks don’t allow traffic from spammy methods, but they do allow traffic from good and quality traffic sources.

    As a result, affiliates must only provide high-quality traffic to CPA offers.

    4. Affiliate Earn Commissions.

    When a user clicks on their CPA links and completes the required actions on those CPA offers, affiliates earn commissions.

    Depending on the CPA offer they are promoting, an affiliate can earn any amount.


    CPA Marketing Example.

    what is CPA marketing

    Let’s understand how CPA marketing works with the help of an example.

    Let’s say, A popular gardening blogger named Ajay has a good amount of traffic on his blog.

    Ajay writes good articles on gardening on his blog like how to do gardening, best practices to do gardening, etc.

    Let’s say there is a business called Garden Solutions.

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    Garden solutions manufacture high-quality gardening products.

    They want to collect emails for their business to expand their marketing reach and are looking for bloggers like Ajay who can bring new customers to their business.

    They are willing to pay $2 per email sign-up or lead.

    A CPA marketing network connects Ajay and Gardensolutions together.

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    Ajay sends his audience to the Gardensolutions website and earns a commission for every conversion he makes.

    If Ajay can get someone to sign up for the company after clicking on his CPA link, he will earn $2 for that email.

    If he is able to generate 10 emails every day for that company, he will make $20 per day.

    And if he generates 100 emails every day for that company, he will make $200 per day and so on.

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    In return, Garden Solutions gets new leads and sales and makes money from Ajay’s referral traffic.

    Also, Ajay’s audience can try new products and learn more about emerging brands.

    It is a win-win for all.


    Why Become A CPA Marketer?

    Why Become A CPA Marketer

    Below are a few reasons for considering CPA marketing for your business:

    1. You Don’t Have To Sell Anything.

    One of the best reasons for considering CPA marketing is that you don’t have to sell anything in order to make money online.

    You are paid for actions done by users not for making a sale.

    Since you don’t need to sell anything, this makes CPA marketing perfect for beginners who don’t have enough experience in making sales.

    2. CPA Marketing Is Easy To Do.

    When compared to other money-making methods, CPA marketing is not hard to get started.

    CPA marketing is easy to do because you just need CPA affiliate links and then you just need to promote them to people on your website.

    If someone clicks on that CPA link and completes an action required by the company, like filling out a form or submitting their email address, you get paid!

    With cost-per-action marketing, people do not have to buy anything.

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    So, they can easily take action on your CPA offer and you will get paid.

    Also, you don’t have to know any HTML or complicated website setup, and you don’t need a product of your own to sell.

    It’s basically a simple process that can require as few minutes a day of work if that.

    Anyone can do CPA marketing since it doesn’t take special skills or experience.

    That’s why CPA marketing is easy to do!

    3. Low Cost.

    CPA marketing is a low-cost business and you can start with very little investment.

    The only thing you need is a website to start promoting CPA offers.

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    The only cost is the hosting for your website.

    You can easily make a website like mine on BLUEHOST for just $2.95/month.


    4. Conversion Rate Is High.

    If you think about the conversion rate, then CPA offers are known for their high conversion rates.

    The conversion rate of CPA marketing can be as high as 5-20%.

    What this means is that for every 100 clicks you get, 5 to 20 people will take the required action on your CPA offer.

    Suppose you promote a CPA offer that gives $1 commission per action.

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    If your website gets 1000 visitors per day on average, then 50 to 200 people can take action on your CPA offer.

    That means you will be able to make $50 to $200 per day by promoting CPA offers through your website.

    The more traffic you send to your CPA offers, the more money you will make with cost-per-action advertising!

    5. There Is No Limit To Earning.

    There is no limit to earning and you can make as much money as you want with CPA marketing.

    For example, a company is willing to $ 2 per email submission.

    If you are able to generate 10 emails per day for the company, you will make $ 20 per day.

    If you are able to generate 100 emails per day for the company, you will make $ 200 per day and so on.

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    In this case, the more leads you generate for the company, the more money you will make.

    There is no limit to earning in CPA marketing and is easier than affiliate marketing because you don’t necessarily need to make a sale in order to get paid within a CPA network.

    This is why it is a great and easy way to monetize a website and make money from it.

    6. CPA Marketing Is Fun To Do.

    Yeah, You Heard That Right!

    CPA marketing is fun to do because you don’t need to sell anything to the people and you can make money fast and get paid as soon as possible. 

    You just promote offers that are already available on the internet and if someone completes an action as required by the company, then you make money!

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    This is the perfect opportunity for those who want to start making money online quickly without worrying about product creation or other common barriers to entry.

    That’s why CPA marketing can be addictive when done right.

    It’s so easy to get started with this business model.

    And being honest here: there is no thrill like getting paid without having to sell anything.


    How To Do CPA Marketing?

    How To Do CPA Marketing

    As already discussed, it is easy to do CPA marketing.

    All you need to do is follow these steps:

    Step 1: Choose Your Niche.

    To get started with CPA marketing, the first step is to choose a niche (topic).

    To be successful you have to start by attracting a specific type of audience with specific interests.

    Choose a niche that focuses on a particular topic.

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    However you do not need to be an expert in this field, you do need to have some knowledge about it.

    Your CPA marketing business can be tailored to suit your niche if you have enough expertise in it.

    That’s why it is so important to choose a specific niche.

    Step 2: Find CPA Offers To Promote.

    The next step is to search for CPA offers to promote.

    There are many CPA networks where you can find a variety of CPA offers for free.

    Look at the benefits of each offer and choose one based on your specific needs, niche, and target audience.

    Step 3: Create An CPA Marketing Website With Great Content.

    This is a crucial step.

    The goal of an affiliate is to earn money by marketing various CPA offers using his own CPA links.

    You must build a website with high-quality content on your selected niche as well as CPA affiliate links strategically placed so that the maximum number of people can click on them and perform the required actions!

    You can grow an audience for your CPA website by engaging them with blog posts about topics related to your niche.

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    Focus on offers that are relevant to your selected niche.

    Don’t advertise every offer that comes your way.

    No matter how good your content is, you can’t expect people to visit your website and take action right away.

    Also, don’t put CPA links all over the place because it will irritate viewers.

    Instead, for optimum visibility, develop high-quality content with the natural placement of CPA links.


    Step 4: Drive Traffic To Your CPA Website.

    This is the most crucial step in the CPA marketing process.

    It makes no difference how great your offer, blog article, or website content is if no one sees it!

    Once your CPA website is up and running, you’ll need to drive traffic to it so you can earn money online with your CPA links.

    The more visitors your website receives, the better the outcomes will be.

    You want as many people to visit your website as possible so that you can utilize your CPA links.

    You can drive traffic to your CPA website in a variety of ways.

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    Some of them are:

    1. SEO (Search Engine Optimization).

    The greatest technique to acquire traffic is through search engine optimization, which is totally free.

    You will start receiving visitors from search engines such as Google, Bing, and others once you have properly optimized your CPA website with SEO.

    It takes some time to rank your website for your target keywords, but once your site is ranked, you will receive organic traffic from search engines without having to do anything else.

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    There are many tutorials about SEO on youtube for your help.

    When launching a website, I recommend focusing on low-competition keywords.

    When your site has a good ranking for low-competition keywords, go on to medium and high-competition keywords.

    2. PPC Ads.

    PPC ads (such as Google Ads and Facebook Ads) are also an effective approach to increasing visitors to your website.

    The benefit of PPC ads is that you can instantly start receiving traffic.

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    However, the drawback is that you have to pay for those advertisements.

    You will no longer receive traffic to your site if you stop paying money on advertisements.

    3. Social Media.

    You can drive traffic to your website by using social media platforms such as Facebook, Instagram, and YouTube.

    These platforms can help you get your offers in front of relevant people.

    Building a social media following takes time, much like SEO.

    However, after you’ve acquired a following, it’ll turn into a valuable asset that will pay off for years.

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    It is recommended that you drive organic traffic to your website via search engines such as Google, Bing, and others.

    Writing content that meets the needs of your readers and enhancing your search engine rankings for keywords that your audience is searching for is what search engine optimization is all about.

    Building backlinks from other good websites and optimizing your web page with the proper keywords will help you rank better in search engines.

    Step 5: Get Clicks On Your CPA Links.

    It’s important to get people to click on your CPA links.

    Obviously, if your CPA links aren’t generating any clicks, no one will see your offer and take the necessary actions to complete it.

    As a result, you will lose money.

    So, make your CPA links stand out on your website.

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    You can change the color or size of the CPA links.

    You could also utilize banners and fonts, which are more visible on websites.

    This will ensure that your CPA links get the most attention possible!

    Also, make sure your CPA links are in the right place in your blog post.

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    If your CPA links are toward the bottom of a page, your visitors are unlikely to see them because few people browse all the way to the bottom.

    Similarly, don’t put your CPA link at the very top of your page because your visitors will question what it’s for.

    It will cause visitors to wonder what it’s doing there and you will lose opportunities for them to convert them.

    Don’t make it too difficult for visitors to click on your CPA links!

    Place your CPA links as naturally as possible.

    Step 6: Convert Clicks Into Conversions.

    It doesn’t matter how many clicks you get if you have a website and are driving traffic to your CPA links if no one takes the required actions.

    CPA marketing is all about getting people to take the necessary actions to earn money online.

    Most CPA offers require the submission of an email address or a lead generation form so that they can contact potential customers with product or service information.

    If someone visits your CPA offer but does not convert, all of your efforts in creating content will be wasted!

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    It’s recommended that you tell visitors what they have to do on the offer page.

    You can offer a giveaway for completing the offer, such as an eBook.

    It’s important that your visitors complete the required actions on your CPA offer.

    You won’t be able to make any money without conversions.


    Some Tips To Help You To Become A Successful CPA Marketer.

    CPA marketing tips

    Below are some tips to help you to become a successful CPA marketer:

    1. Focus On Niches That You Know.

    Focus on niches that you are already familiar with, or at least you know how to work on those niches, or learn and get better in the niches you want to work on.

    It will be easier to generate content for the niches you know well, and you’ll have an idea of what people are looking for.

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    This way, you won’t end up wasting your time on a topic that doesn’t work well or has no demand in the market.

    And it’s more likely that once someone visits your website they find what they’re looking for because your content is niche-targeted and is catered to target them specifically.

    2. Choose An Offer That Is Related To The Niche Of Your Website.

    Choose an offer that is related to the niche of your website.

    For example, If you have a site on a business niche and you are promoting offers of health and care niche, then your traffic will not convert at all and you will not make any money.

    In this case, to convert your traffic well, your offer should be a business offer only.

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    So, only promote those CPA offers that are related to your niche.

    This will help you to convert your traffic well and make more money.

    3. Email Your Account Managers For The Best Offers.

    Your CPA network manager knows what is going on, they understand which offers are converting and which are not.

    Their job is to work with you.

    So if you tell them your niche, they will reply back and will tell you the best offers that are converting.

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    If your niche is not converting well on CPA network offers, then emailing them will be really helpful for you and they’ll give more advice or even try to find the best offer that suits your niche.

    So it’s really important to email your account managers.

    4. Check The Offer Before Promoting It.

    You should always check the actual offer before promoting it and see whether it’s perfect for your website or not.

    If you like the offer, promote it, and if you don’t then look for another offer.

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    See their landing page design and what the offer is all about.

    Do not waste your time on offers that you think will not convert well!

    5. Avoid Shady Networks.

    There are a lot of spammy networks out there in the market.

    You don’t want to end up yourself promoting offers from a spam network as they will not pay a single penny to you.

    So, be careful when you are selecting the network to work with.

    It’s best to opt for networks that have been in the industry for at least five years and that are transparent about their fee structure.

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    You should also read reviews about the CPA networks, as they will give you a heads up on what type of network it is.

    Good forums like Warrior Forum have a lot of threads about CPA networks and you can get valuable information from them.

    If the network is new in the industry, make sure to do some research on Google before signing up with it.


    My Recommendation.

    In order to do CPA marketing, it is very important for you to have a good-looking website.

    Many CPA companies require people to have a website to become their affiliate.

    Pay proper attention to your site, its design, its content, and most importantly, put CPA links and banners properly on your site.

    If you don’t have a website yet, you can create one on BLUEHOST for just $2.95/month. 



    So here you have it: a complete beginner to advanced guide on CPA marketing.

    Now set up your goals and start working on them.

    Priyansh Gupta
    Priyansh Gupta
    My name is Priyansh Gupta and I am an online entrepreneur. My mission is to teach people who are interested in becoming online entrepreneurs and help them to scale their influence online at startup speed.